Ribbn Public Help CenterRibbn Public Help Center

Make a collection exclusive

Overview

An exclusive collection lets you show products only inside a specific collection while hiding them from the rest of the site, including search results, product carousels, and other general browsing areas.

This is useful for:

  • Private drops
  • Outlet pages
  • Early-access releases
  • Collections shared only through a direct URL
Note

Products in an exclusive collection can still be set to Listed and available Online. The exclusivity tags control whether they appear generally across the site.

Why use an exclusive collection?

Exclusive collections give you tighter control over product visibility.

Common use cases

Private drops or outlet pages

Use an exclusive collection when you want selected products to:

  • Appear in one collection only
  • Stay hidden from site search
  • Stay hidden from product carousels
  • Stay hidden from other general site locations

Preparing a drop before public launch

You can prepare a collection in advance by:

  • Setting the collection to Listed
  • Keeping products available Online
  • Applying exclusive tags so the products do not appear elsewhere on the site

This also allows you to share access with selected customers by sending them the collection URL directly.

How exclusivity works

The system uses tags plus the collection ID to decide where a product appears.

Required logic

  • Products tagged exclusive are hidden from other pages and collections
  • Products tagged exclusive-to-collectionID are matched to a specific collection ID
  • A product appears only in the exclusive collection whose ID matches its exclusive-to-... tag

Example

If the collection ID is womens-outlet, the product must include:

  • exclusive
  • exclusive-to-womens-outlet

Step-by-step instructions

Step 1: Create the collection and mark it exclusive

Create the collection as you normally would, then:

  1. Enter a user-friendly collection ID, such as womens-outlet
  2. Scroll to Details
  3. Set Make collection exclusive? to Yes
  4. Click Save

Next:

  1. Scroll to Products
  2. Add Conditions for the products you want included in the collection
  3. Click Apply
  4. Click Save
Note

Choose a clear, readable collection ID because the exclusivity tag must match it exactly.

Step 2: Select the products you want to include

To assign products to the exclusive collection:

  1. Go to the All Products tab
  2. Filter the products you want to include
  3. Use filters such as:
    • Category
    • Existing tags
  4. Click Select All
  5. Click Actions > Add Tags

Step 3: Add the required tags

You must add two tags to the selected products.

TagPurpose
exclusiveHides the product from general site visibility
exclusive-to-collectionIDAllows the product to appear in the matching exclusive collection

Tag format

Replace collectionID with the actual collection ID.

Example:

  • Collection ID: womens-outlet
  • Required tag: exclusive-to-womens-outlet

After adding both tags, click Submit.

Step 4: Repeat for additional product groups if needed

If the exclusive collection should include products from more than one segment or category:

  1. Repeat the product filtering process
  2. Select the next product group
  3. Add the same two tags

This is useful when the collection pulls from multiple departments or tag groups.

Step 5: Confirm the products can still display online

To ensure products remain visible inside the intended exclusive collection, make sure they still have:

  • The availableOnline tag
  • status: Listed

If you remove both of the following tags:

  • exclusive
  • exclusive-to-collectionID

the product is no longer exclusive to that collection and may appear throughout the site.

Warning

Removing the exclusivity tags changes visibility behavior. Products may begin appearing in standard site search, carousels, and other general site locations.

Step 6: Add products to multiple exclusive collections

A product can appear in more than one exclusive collection.

To do this:

  • Keep the exclusive tag
  • Add multiple exclusive-to-collectionID tags

Example

A product that should appear in both Womens Outlet and Womens Knitwear Outlet could have:

  • exclusive
  • exclusive-to-womens-outlet
  • exclusive-to-womens-knitwear-outlet

Tagging examples

Single exclusive collection

text
exclusive
exclusive-to-womens-outlet

Multiple exclusive collections

text
exclusive
exclusive-to-womens-outlet
exclusive-to-womens-knitwear-outlet

Checklist

Use this checklist when setting up an exclusive collection:

  • Create the collection
  • Add a clear collection ID
  • Set Make collection exclusive? to Yes
  • Save the collection
  • Add product conditions to the collection
  • Save again
  • Go to All Products
  • Filter and bulk select the relevant products
  • Add the exclusive tag
  • Add the matching exclusive-to-collectionID tag
  • Confirm products still have availableOnline
  • Confirm products are Listed

Troubleshooting

Products are not showing in the exclusive collection

Check that:

  • The collection is marked as exclusive
  • The collection ID is correct
  • The product includes the exclusive tag
  • The product includes the exact matching exclusive-to-collectionID tag
  • The product is Listed
  • The product has the availableOnline tag

Products are showing elsewhere on the site

Check whether:

  • The exclusive tag is missing
  • The product does not have the correct exclusive-to-collectionID tag combination
  • The exclusivity tags were removed during a bulk update

Summary

To make a collection exclusive:

  1. Create the collection
  2. Mark it as exclusive
  3. Add collection conditions
  4. Bulk edit the relevant products
  5. Add both required tags:
    • exclusive
    • exclusive-to-collectionID

Once configured:

  • Products will not appear elsewhere on the site
  • Products will appear only in the matching exclusive collection
  • Products can appear in multiple exclusive collections if multiple exclusive-to-... tags are added