Ribbn Support Hub (Owwl)Ribbn Support Hub (Owwl)

Tracking: GTM + Meta + Google Analytics

Overview

Ribbn supports connecting Google Tag Manager (GTM), Meta, and Google Analytics (GA4) so you can get better tracking and insights across your marketing and analytics tools.

This page is a hub that summarizes what you’ll set up and links you to the step-by-step guide.

This knowledge hub page lives in **Payments & Integrations**. The underlying setup article is located under Ribbn’s **3rd party integrations** area in the Support Hub.

Key links

ResourceWhat it’s forLink
Ribbn Support Hub (homepage)Entry point for all help docshttps://help.ribbn.ai/
3rd party integrationsIntegrations overview sectionhttps://help.ribbn.ai/3rd-party-integrations
Setup guide: GTM + Meta + GA4Full step-by-step implementationhttps://help.ribbn.ai/set-up-gtm-tracking-with-meta-and-google-analytics

What you’ll set up (at a glance)

You’ll configure a tracking stack that includes:

  • GTM Web Container (runs tags in the browser)
  • GTM Server Container (server-side tagging)
  • Stape.io (hosting/provisioning for your GTM Server container)
  • Meta Business Suite integration via Events Manager → Partner Integrations
  • Google Analytics GA4 measurement integration
  • Consent settings in GTM (consent checks for ad + analytics storage)

Prerequisites

Before starting, make sure you have:

  • Meta Business Suite access
  • Google Tag Manager access
  • Google Analytics (GA4) access
  • Stape.io account
  • Access to your domain provider/DNS settings
Ribbn’s guide also recommends connecting a **Meta Pixel** to your Meta Ad Account before you begin.

Implementation outline (steps)

1) Create GTM containers (Web + Server)

  1. Create a new Web Container in Google Tag Manager and install it on your site.
  2. Create a Server Container (Admin section) and choose Manually provision tagging server.
  3. Copy/save the generated configuration snippet for the next steps.

2) Provision server-side GTM in Stape.io

  1. Create a Stape.io container and paste the GTM server configuration code.
  2. Choose a server location near you.
  3. Add a custom domain (example shown in the guide: https://gtm.yourdomain.com/).
The guide recommends disabling **“Automatic Upgrade”** in Stape temporarily to avoid unexpected plan changes.

3) Connect your custom domain (DNS)

  1. In your domain provider’s DNS settings, add a CNAME record pointing your custom domain (for example, gtm.yourdomain.com) to the domain Stape provides.
  2. Use TTL values like 600 or 3600 (as suggested).
  3. After verification in Stape, add the custom domain URL to the GTM Server Container under Admin → Container Settings → Add URL.

4) Integrate Meta (Partner Integration → GTM)

  1. In Meta Business Suite, go to All Tools → Events Manager.
  2. Choose Partner Integrations, select Google Tag Manager, and connect your account.
  3. Select your Pixel, choose Configure with Google, then connect both GTM Web and Server containers.
  4. Provide your custom server container domain when prompted.

5) Add GA4 (Measurement ID)

  1. In Google Analytics, open Admin → Data Streams, pick your web stream, and copy the Measurement ID.
  2. Paste the Measurement ID back into the Meta configuration flow and Publish.

6) Configure consent checks in GTM

In your GTM Web Container, open each tag and confirm the following consent items are enabled under Consent Settings (built-in consent checks), enabling them manually if needed:

  • ad_storage
  • ad_personalization
  • ad_user_data
  • analytics_storage

Troubleshooting / getting help

If you’ve completed setup but don’t see data in GA4 or something looks off, Ribbn notes that they didn’t build the integration, but can still help point you in the right direction. The original guide creator can also be contacted at oden@socmancon.com.