Incentivize Store Credit vs Cash

Overview

“Incentivize Store Credit vs Cash” is a simple strategy to keep seller earnings circulating inside your ecosystem instead of leaving it through cash payouts—helping drive retention, increase repeat purchases, and strengthen seller engagement.

Why incentivize store credit?

When sellers cash out, value exits your platform. When they take store credit, value stays on-platform—often leading to more purchases and a tighter relationship with your sellers.

Key benefits called out:

• Retention: sellers are more likely to return and keep listing.
• Increased sales: credit is more likely to be spent in-store/online with you.
• Stronger engagement: encourages ongoing participation in your resale ecosystem.

Incentive mechanism: offer a store credit bonus

The primary lever is to offer a bonus when a seller selects store credit instead of cash.

Example: bonus math (as described)

In the example, a 20% store-credit bonus makes store credit “significantly more attractive” than taking the standard cash payout.

Operations & reporting: apply store credit via commission adjustment

To ensure accurate financial reporting and that the seller receives the correct store credit amount, Ribbn recommends a structured process: adjust the commission on the sold product, then grant store credit to the seller.

How to apply store credit instead of cash (step-by-step)

1. Navigate to Product View
   Go to Products > All Products.

2. Filter sold items
   Filter by status “Sold - Seller to Be Paid” and select the seller you want to incentivize.

3. Identify the product
   Locate the specific product tied to the payout.

4. Adjust commission
   Change the merchant commission to your new value (example given: change from 50% to 40% (0.4)).

5. Verify new earnings
   Confirm the seller’s new earnings amount after the commission adjustment.

6. Add the store credit

   • Go to the Customers tab
   • Find the seller and click Add Credit
   • Add the store credit and include a note such as “Seller payout”

7. Finalize
   Return to the product and update its status to “Sold Seller Paid.”

Set a default store commission (optional baseline setup)

If you want a consistent baseline commission across sellers/products, you can configure a default store commission that auto-applies to new products (unless manually overridden).

What the default commission means

• This commission is your earnings (the store’s share).
• You can change it anytime, but changes only apply to new products created after the change, not existing listings.
• Commission is entered as a decimal (example: 60% commission = enter 0,6, leaving 40% to the seller).

Steps: configure the default commission

1. Go to your Ribbn Dashboard.
2. Click the Products tab.
3. Navigate to Settings > Product Commission & Fees.
4. Enter your desired commission as a decimal (e.g., 0,6).
5. Save changes.

Special case: when your store is the seller

If your store is the seller of the item, Ribbn sets your earnings to 100% automatically.

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